Total-Trak is ACC's online direct marketing tracking system. With Total-Trak you will always know exactly how efficiently and effectively your marketing dollars are being spent.
With this service we will do a nightly polling of your Data Management System (DMS) and upload that data into our exclusive software system for cleanup and scrubbing. You will then be able to view and download over 30 different types of reports that will show you sales deliveries, service ROs, gross revenue, ROI, and more in different formats.
Have you ever noticed that your first direct mail campaign goes really well, the second is so-so, and the third just bombs? Well that is because you are not strategically planning and marketing to your best customer base. With Total-Trak, ACC is able to plan strategically based on statistics to find the best possible market for you and target those individuals. ACC will help you to strategically go after your competitors without wasting your entire ad budget.
Total-Trak keeps everyone honest! You know and we know exactly how many cars you sold off our mail piece. After all, that's one of the benefits of direct mail over other forms of media. We will all know if the campaign was a success, and if it wasn't, we'll know reasons why it wasn't successful.
The days of guessing how many vehicles you sold and how much money you grossed off a direct mail campaign are over. With Total-Trak you can finally hold your marketing dollars accountable.
For a live web demonstration call or email us today.
