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ACC Company Profile

Fri, 12 Mar 2010 19:15:23 GMT

Experience + Knowledge = The Best Provider of Direct Mail Services ACC, Automotive Consulting Company has been serving our customers for almost 15 years. We have over 45 years in combined automotive industry experience. We have been there, so we understand your business. At ACC, we work with our clients and use our resources to create the most productive and creative direct mail campaigns possible. We want to earn your business and keep it. We don't want your business for just one campaign; we want your business for the long term. View some of ACC's direct mail samples to get a taste of our professional ingenuity. Professionalism: On Target, On Time, Every Time We take our commitment to our customers very seriously. Automotive Consulting Company consistently provides the most targeted campaigns to the satisfaction of our clients with fast turnaround times. From the selection & refining of the mailing list, to the production & printing of the mailers and the actual mailing &...

Auto Mail Samples

Fri, 12 Mar 2010 19:12:32 GMT

At ACC we offer hundreds of types and styles of mail pieces. If it can be printed, we can do it. If you don't see exactly what you want, please let us know. We can send you more samples of our work, and we can always design a custom piece for you for no extra charge.

Click on a category of mail to view samples of the work we have done.

Sales Events for 2010

Fri, 12 Mar 2010 19:07:55 GMT

Here are some important dates that would be great for scheduling future promotions. New Year's Day January 1st Martin Luther King Day Third Monday in January Inauguration Day January 20th every 4 years Valentine's Day February 14th President's Day Third Monday in February St. Patrick's Day March 17th Easter Sunday April 4th April Fool's Day April 1st Earth Day April 22nd Cinco De Mayo May 5th Mother's Day Second Sunday in May Armed Forces Day Third Saturday in May Memorial Day Last Monday in May Flag Day June 14th Father's Day Third Sunday in June Independence Day July 4th Labor Day First Monday in September Patriot Day September 11th Columbus Day Second Monday in October Halloween October 31st Election Day Tuesday on or after November 2nd Veteran's Day ...

About Us

Fri, 12 Mar 2010 19:04:15 GMT

ACC, Automotive Consulting Company, is a direct mail marketing and consulting company based in Houston, Texas. We have been providing consistent value and consistent results for automotive dealers as well as other industry clients all over the country for 15 years.

Key personnel here at ACC have been with us for at least 8 years, and one-third of our employees have been here since our inception in 1995. Our key personnel in management positions have first worked in retail operations of dealerships, and thus have the expertise to better understand your business.

Why is this important to you? Because it demonstrates our stability and our experience with your business. Other companies cannot offer you the expertise that ACC offers.

We stand behind our products! Our client satisfaction is crucial to our success.

Automotive Consulting Company also owns two sister companies, GTC Premiums and Clean Sweep Promotions. GTC Premiums takes care of all your premium, incentive and promotional gift needs. We offer everything you need from tool sets to travel certificates. Visit the Premiums section of this website and also www.gtcpremiums.com for more information.

Clean Sweep Promotions handles your contingent prize insurance. We can insure anything up to $1,000,000. When the winner comes in, we pay for the prize, so you don't have to worry about the financial risk and big budgets. "We take the risk so you don't have to." For more information visit the Promotional Insurance page of this website or www.cleansweeppromotions.com.

We will take care of you from start to finish because we want to earn your business for the long term.

Please Contact Us for more information and to obtain a quote for your next direct mail campaign.

References

Thu, 09 Oct 2008 19:09:16 GMT

Cavender Toyota TX Lonnie Perez 210-681-6601 Lone Star Chrysler Jeep TX Bret Broaddus 210-828-1515 Planet Ford TX Bob Taylor 281-719-3713 Rusty Eck Ford KS Craig Minten 316-685-9211 Beau Townsend Nissan OH Keith Berger 937-898-6200 Park Cities Ford Lincoln Mercury TX Jeff Enright 214-358-8886 Trophy Nissan TX Bill Adkins 972-613-2200 Value Kia PA Oleg Shtutman 215-937-1000 Toyota of Boerne TX Vic Vaughan 210-870-1800 Fred HaasToyota TX Ronnie Bernal 281-297-7000 Gillman Honda TX Scott Dupons 713-776-4800 Vacaville Ford CA Carl Chenault 707-448-7111 ...

Testimonials

Thu, 09 Oct 2008 17:02:30 GMT

I have been using Tony Cantrell since 2001, and he consistently delivers for us month in and month out. Rusty Eck Ford, Wichita, Kansas Craig Minten, General Manager I have used Tony Cantrell and ACC for over 10 years, and he has always been a big shot in the arm for us when we needed to move the needle. Thanks ACC! Mike Calvert Toyota, Houston, Texas Rick Rizzuto, General Sales Manager Straight forward, honest and delivers time after time. I can always count on Tony and ACC to help my dealership sell more cars. Park Cities Ford Lincoln Mercury and Randall Reed's Prestige Ford, Dallas, Texas Jeff Enright, Managing Partner I have used a lot of different direct mail companies over the years, and I started using Brian Covault and ACC in May 2007. I have used ACC for four months in a row with consistent success. I look forward to doing business with ACC for years to come. Thanks for the great results! McDavid Honda of Frisco, Frisco, Texas Stacy...

FAQ

Wed, 30 Apr 2008 16:12:36 GMT

What is the process like from start to finish? We begin by speaking directly with you to determine your target market, your goal, and any promotion dates involved. We then take that information and compile the most targeted, accurate mailing list possible in the area you would like to reach. We work with you to come up with the best complete mail campaign to meet your goal. After the mailing list has been compiled, we send you proofs of the mail piece to be sent. Once it has been approved, it is off to production. What results can I expect? The results you can expect depend on a number of factors: how many pieces you send out, the geographical area you cover, the type of mailer you choose for your audience, the day you choose to host your promotion, whether or not you take advantage of our hosted promotions service, whether or not you offer premiums, and other factors beyond your control such as weather, traffic, etc. While we cannot guarantee a number of results you will...

Voice Mail Broadcasting

Wed, 30 Apr 2008 16:11:19 GMT

Enhance your direct mail campaign by leaving a personalized pre-recorded message on your potential customer's answering machine reminding them of your upcoming event. Voicemail broadcasting can double your response rate and is an ideal method of communication with your potential new customer.

Our system is specifically designed to leave messages only on voice mails and answering machines. Calls are made during the day to minimize the interruption of your potential customers' daily life and to maximize your response.

You are then able to track incoming calls to the dealership generated from the toll-free number that the customer hears on their voicemail message. You can run reports showing who called, when they called, and also listen to the call. All of this is done online.

The message that we deliver for you can be recorded in your own voice, so it sounds as though you called them personally. The message can be up to 30 seconds long, which will allow you to pack your reminder with information about specials, events, sales, etc.

Customer Notifications and Reminders
Direct Mail Enhancement
Frequency Marketing
Customer Alerts
Customer Interactive Campaigns
Inbound Customer Service and Information Lines
Custom Voice-Driven Applications
Direct Mail Pre-call

Staffed Events

Wed, 30 Apr 2008 16:10:15 GMT

Let our staff control your event! - To truly make the most of your event, you must be able to handle all the incoming traffic. With our specially trained staff of greeters, floor directors, sales directors and valets, you will not miss a beat!

Greeters - Our greeters are experienced and trained to excite your customers from the start and consequently will prevent them from walking out the door. You may even request a particular greeter. The greeters will do the following: give a great first impression, escort customers inside to sign in, control the lot, and back stop deals.

Floor Directors - The floor directors have the knowledge and experience to maintain organization both during and after the sale. The floor director will do the following: give a great first impression, provide information, give a professional introduction, register customers, control up-list, and help with follow-ups and paperwork! (This will give your sales staff more time to spend on up-selling your customers.)

Sales Directors - The sales directors are specially trained for a number of important functions, and they know how to close the door on a sale! They will motivate the entire sales team, control the traffic flow in the dealership, are on-site throughout the entire event, and are very talented closers!

Valets - Valets immediately establish control because you now have the customers' keys! They will do the following: give a great first impression, make trade appraising easier, create excitement for your customer, and are great for back stopping.

List Resources

Wed, 30 Apr 2008 16:09:52 GMT

ACC firmly believes that the list is the most important piece to a successful direct mail campaign. You can have the sharpest, most eye-catching mailer ever created, but if the right people don’t receive it, it does no good. We take pride in our list capabilities. If you are not sure which list to use, our salespeople will work with you to understand your business and market and choose the right list for you. Types of Lists: 1. Credit Lists: We have entered into agreements with Equifax, Experian and TransUnion to get accurate, up-to-date credit score lists. We can also add filters tied to vehicle credit information, such as percentage paid on a loan or time remaining on a lease. 2. DMV/ Vehicle Registration: We will pull vehicle registrations by history from R.L. Polk. Some states are considered restricted and do not allow access to registration records. In those states we use the next best thing, Garage Predictor or Niche Lists. 3. Garage Predictor: Some states are...

Total-Trak

Wed, 30 Apr 2008 16:09:22 GMT

Finally, trackable results for sales and service!

Total-Trak is ACC's online direct marketing tracking system. With Total-Trak you will always know exactly how efficiently and effectively your marketing dollars are being spent.

With this service we will do a nightly polling of your Data Management System (DMS) and upload that data into our exclusive software system for cleanup and scrubbing. You will then be able to view and download over 30 different types of reports that will show you sales deliveries, service ROs, gross revenue, ROI, and more in different formats.

Have you ever noticed that your first direct mail campaign goes really well, the second is so-so, and the third just bombs? Well that is because you are not strategically planning and marketing to your best customer base. With Total-Trak, ACC is able to plan strategically based on statistics to find the best possible market for you and target those individuals. ACC will help you to strategically go after your competitors without wasting your entire ad budget.

Total-Trak keeps everyone honest! You know and we know exactly how many cars you sold off our mail piece. After all, that's one of the benefits of direct mail over other forms of media. We will all know if the campaign was a success, and if it wasn't, we'll know reasons why it wasn't successful.

The days of guessing how many vehicles you sold and how much money you grossed off a direct mail campaign are over. With Total-Trak you can finally hold your marketing dollars accountable.

For a live web demonstration call or email us today.

Integrated Voice Response, IVR

Wed, 30 Apr 2008 16:08:34 GMT

ACC has an Integrated Voice Response, or IVR, online system that aides dealers in managing phone leads generated from a direct mail piece.

With our system, customers are encouraged through a direct mail piece to call an 800 number to begin the process of approval on an auto loan. They call the number and are prompted to type in their approval code, which is printed on their mail piece. The system is then able to identify the customer and registers their name, address, phone number, etc. as a lead on the secure website. The dealer then calls these leads and sets up appointments for them to visit the dealership to complete their loan application and purchase.

This service is usually tied into credit score-driven mailers, but can be used in conjunction with any direct mail campaign.

Here is a screen-shot of a leads page. Please call ACC for a live demo as this is a secure site.

Promotional Insurance

Wed, 30 Apr 2008 16:08:00 GMT

Through our sister company, Clean Sweep Promotions, we insure contingent cash and prize giveaways up to $1,000,000. Our clients are able to offer these prizes with no financial risk. You pay a minimal premium, and Clean Sweep Promotions foots the bill when there is a winner.

This way you are able to evoke excitement and action in your customers while staying on a fixed budget.

Some examples of the items you can insure are:

New cars or trucks
Jet skis or waverunners
Motorcycles
Gourmet barbeque grills
Ski Boats
Luxurious Vacations
CASH!
Shopping Sprees

The choices are almost endless. Instill a sense of urgency in your potential customers by offering the possibility that they have won a huge prize! People are more likely to respond to an offer when there is a possibility they have won a prize.

Please give us a call for an immediate quote on your next contingent prize offering, and stop worrying about the risk. "We take the risk so you don't have to."

Premiums

Wed, 30 Apr 2008 16:07:22 GMT

GTC Premiums is the sister company to ACC. We offer premiums, promotional gifts and incentives to complement a direct mail campaign or to be used on their own. Premiums increase response, create customer loyalty, evoke an immediate response with customers, and help to increase sales. GTC Premiums offers over 150 promotional gifts, gift card certificates, gas rebate certificates, shopping sprees, travel certificates and MORE. Visit our sister site for information and samples of our products. Promotional Items Work! by Wayne Roberts Promotional items have been used to build goodwill. But the promotional medium has the most impact when it goes beyond passive use, simple distribution, and becomes active. Promotional products should be created and distributed as part of a structured promotion that sets objectives, targets specific audiences, creates a theme and encourages audience response or facilitates sales force follow-ups. Evidence shows that promotional products...

Our Services

Wed, 30 Apr 2008 16:06:46 GMT

ACC offers all the services you need for a complete turn-key event. We will provide the direct mail customization and creation, printing and list, online lead tracking using IVR, online mail tracking using our Total-Trak system, staffed events, voice mail broadcasting, premiums and give-away insurance. We do it all.

For more information on each service, use the following quick links:

Direct Mail

Premiums

Promotional Insurance

Integrated Voice Response

Total-Trak

List Resources

Staffed Events

Voice Mail Broadcasting

How the Direct Mail Process Works

Wed, 30 Apr 2008 16:05:50 GMT

Why it Works: Are you already using Direct Mail in your marketing plan? If you are, then you already know how powerful and effective Direct Mail can be. ACC has the right knowledge, skills, methods and creativity to make Direct Mail even more succesful for you. If you haven't jumped on the bandwagon, here are some reasons why you should. Direct Mail is the BEST WAY to reach your audience and speak to them, one-on-one. Only Direct Mail gives you: FLEXIBILTY: You can mail anyone your message, at any time, using a variety of formats. You can send postcards, business letters, four color brochures, credit card programs, official notifications, etc. The choice is up to you and your budget. TARGETABILITY: Choose precisely the audience you want to reach, and speak to them, and only them, one-on-one. MEASURABILITY: There’s no guess work. Direct mail is the only form of media that you can track with 100% accuracy. And with our Total-Trak online...

Seasonal Mail Pieces

Mon, 10 Mar 2008 14:56:13 GMT

Variable Data Mail Pieces

Mon, 10 Mar 2008 14:54:35 GMT

Four Color Custom | Variable Data | Pre-Qualified | Self-Mailers | Key Mailers Letters and Invitations | Seasonal | Saturation | Service | Other Variable Data Each piece is personalized with the customer's name and vehicle pictures corresponding to the vehicle the customer drives. For more information about the gift card exchange that comes with most of the variable data mailers, please see below. Super Six Mailer Piece. Fantastic Plastic. Fantastic Plastic. ...

Saturation Mail Pieces

Thu, 06 Mar 2008 20:19:59 GMT

Four-Color Custom Mail Pieces

Thu, 06 Mar 2008 19:57:25 GMT

Four Color Custom | Variable Data | Pre-Qualified | Self-Mailers | Key Mailers | Letters and Invitations | Seasonal | Saturation | Service | Other Four-Color Custom All of these four color pieces can be completely customized. Specific dealership event themes, Red Tag sales and holiday sales are popular themes. However, ACC's graphics team will create a custom mail piece that meets your needs. If you would like to see live samples, just REQUEST a SAMPLE PACKET. ChevyTruck Month Piece Ford Truck Month Piece Ford Truck Month Piece 8 1/2 x 14 quad fold with insert. Memorial Day theme 8 1/2 x 14 quad fold Red Tag Sale ...