We offer premiums, promotional gifts and incentives to complement a direct mail campaign or to be used on their own. Premiums increase response, create customer loyalty, evoke an immediate response with customers, and help to increase sales.
ACC offers over 150 promotional gifts, gift card certificates, gas rebate certificates, shopping sprees, travel certificates and MORE.
Promotional Items Work!by Wayne Roberts
Promotional items have been used to build goodwill. But the promotional medium has the most impact when it goes beyond passive use, simple distribution, and becomes active. Promotional products should be created and distributed as part of a structured promotion that sets objectives, targets specific audiences, creates a theme and encourages audience response or facilitates sales force follow-ups.
Evidence shows that promotional products work! A recent study by Gould/Pace University in New York indicated that inclusion of a promotional product in a direct mail solicitation generates a greater response. Additionally, dollar purchases from resulting sales are as much as 321% greater than those purchased by direct mail alone! Other research shows that 39% of all persons receiving promotional products could recall the name of the advertiser as long as six months after receiving the ad centive. Moreover, retention of the promotional items is high. Research by A.C. Nielsen C 0. found that almost 1/3 of all respondents still use an ad specialty one year after receiving it.
Another recent study, sponsored by Specialty Advertising Association International, revealed that nearly 2/3 of the business travelers at Chicago's O'Hare International Airport had at least one ad centive in their possession. More than 3/4 of those travelers could recall the advertiser's name without looking at the article.
